Pacifico Beer Six Pack Refresh

I have chosen this color palette because I feel that it can elevate the style while also staying true to its unique approach. The red is meant to represent determination and passion while the brown brings out a more dependable and reliable resilience to the design. Amber is a tribute to the coastal  bright and sunshine feeling allowing for a feeling of creativity and determination. The light beige will help with the simplicity of the refresh while not taking too much away from the colors that surround it. The blue not only is there for contrast, but it also represents the coastal feel of the original branding of Pacifico. Blue also brings a peacful feeling.