Pacifico Six Pack Refresh
Identify a six-pack beverage design that underperforms visually when placed beside competitor products. Refresh and elevate the design to better stand out on the shelf, appeal to a new demographic, and strengthen overall brand presence.
How It Started
The Finished Product
My refresh is targeted towards those you are the ages 45 and older. The intention is to allow Pacifico to be experienced in a finer dinning environment, as opposed to their free-will expression now.